Heard about this book award show coming up in October on NBC stations around the country. They sought nominations from an invited group of librarians and booksellers (subscribers to Publisher Weekly). They have =
set up a website for all to vote for favorite books in 19 categories including children’s illustrated books, children’s chapter books, YA books and graphic novels as well as adult categories. You must register to vote but can opt out of the use of your e-mail address for ads. You can also vote at participating Borders book stores.

From their website:
A new book award program that pairs a populist sensibility with Hollywood-style glitz to bestow the first literary prizes reflecting the tastes of the people who matter most–readers. The Quills celebrates the best books of the year in nineteen popular categories, ranging from romance to biography to graphic novels and beyond.